The following article ran on Rueters and thought it was imperative to share so everyone knows what the mainstream media is seeing as the face of EDM. Martin Solveig along with Avicii and Swedish House Mafia are that face.
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Reuters) - French DJ Martin Solveig caught the attention of the U.S. music audience last summer with his infectious dance hit "Hello," but he also has bigger plans -- to inject comedy into electronic dance music.
"Smash," the fifth studio album by Solveig, is the DJ's first record to get a U.S. release following his hit song "Hello," featuring indie artist Dragonette, which became a staple tune on airwaves and product commercials.
Solveig, 35, joins a growing list of European DJs such as David Guetta, Avicii and Swedish House Mafia who have crossed into the U.S. popular music charts as electronic dance music exploded into the mainstream last year.
Grammy Award-winning Los Angeles DJ Skrillex fused dubstep and grime -- derived from London's underground hip-hop scene -- while Dutch DJ Tiesto built his reputation playing traditional electro-house tunes.
Solveig, however, is not quite sure how to describe his own sound.
"Among the electronic music artists, I'm not the one who has the most...