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Wednesday, February 6, 2013

Boys Noize - What You Want VIDEO PREMIER

what you want video
Boys Noize carries authenticity in his original productions and live shows.
That can be officially said for his music videos as well!  We've seen DJ's such as Laidback Luke pose as super hereos but Boys Noize went a different route with the theme.  The 'What You Want' Video places a new neighbor into a neighborhood composed of super humans.

"The idea was to interpret the lyrics 'what you want/what you get' as a metaphor of consumerism," Boys Noize mastermind Alex Ridha told Rolling Stone. "It's also a reflection on the concept of normality. In a world where singularity is the norm, is being normal making you the exception? Then, the goal was just to had fun with costumes and visual effects. We wanted to communicate this awkward feeling you have when you're at a costume party, but you're the only one not wearing a costume."

Boys Noize went on to explain that his inspiration for 'What You Want' came from none other then the Beastie Boys. "Their Licensed to Ill album is one of my all-time favorite records, and to me 'What You Want' has some sort of B-boy style mixed with my obsession on robot vocals and modern sound aesthetics. This song combines a lot of things I love about electronic music," Ridha said last July in Rollinstone.

If you loved the song, we can tell you that Boys Noize Live show opened up with it at his House of Blues Show in Boston.  It brought the crowd into unison and set the house on fire!  Not to mention Boys Noize set followed up with his original music that was liberating and awing   It was a delicious break from the electro cheese that has flooded the city as of late.

To See What Other Great Shows Are Coming to Boston Soon
Check out our Calendar


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