5 Biggest Things Evolution 101.7FM Radio Will Do To Boston

By Max:

Evolution 101.7 FM is disrupting the Boston EDM FM radio community/market, as Clear Channel media launches one of their riskiest plans to date in our community. As we all know in the EDMBoston community, EDM has made quite the ruckus over the last two years in the mainstream. After such commercial success and viability in tv commercials, comes Clear Channel with an EDM station in the Boston radio market. Whether it's good or bad is entirely another debate, albeit something big is going to happen. That got us thinking.

What are the possibilities for this radio station and what does it mean for the Boston area? Below are our 5 biggest things 101.7 Radio will do to Boston.

1. Enlarged Music Festival

Having a clear channel radio station in town, testing a brand new market means many things for Bostonians. Among them are new methods of marketing, and a more aggressive effort on behalf of the station to spread its name to household status. That means we believe some sort of music festival will come about in the Boston market sponsored by Evolution radio. Clear channel has taken the risk to tap into the electronic market and while there maybe some money to be made from local and national advertisers trying to reach the EDM market, the money still lies within live events. That being said, we can easily see Evolution radio getting involved in a Music Festival or mega club event near the bay state.

The alternative is the radio station will feed into last years iHeart Radio Festival, to make it larger. Deadmau5 and Swedish House Mafia, all formative bookings, will no longer be the only ones at this festival as a side stage would be added if Clear Channel desides not to go the dedicated EDM festival route.

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Deadmau5 Goes Through Xray Machine at Airport

By Max:

Joel Zimmerman, aka Deadmau5 can't seem to keep himself off the grid for any longer then a day it appears.  Some could argue that he is also one of the most connected musicians with his fan base in any genre.  He hosts countless live streams and is more then interactive when it comes to facebook, twitter, and soundcloud.

In the Mau5' latest escapades  the airport plays host to his latest fun.  In the youtube video below, you can see Deadmau5 x-raying himself through the conveyor belt TSA machine.  My question is, how did TSA not freak out at Deadmau5?  A media Mogul such as myself gets dirty looks if i sneeze in line never mind climb on to the X-ray machines belt and try to scan my whole body.  It's Deadmau5 world and we're all living in it.

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