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Showing posts with label edm explosion. Show all posts
Showing posts with label edm explosion. Show all posts

Thursday, August 9, 2012

What’s Behind the Sudden Explosion of Electronic Dance Music



(techvibes) This last weekend saw Canada’s biggest two-day electronic music festival of all time at Downsview Park in Toronto, VELD. The famous Canadian DJ deadmau5 headlined alongside Swedish DJ Avicii, who is immensely popular in Canada.

I recently sat down with the prominent blogger for Toronto’s infamous Guvernment nightclub Sean Moffatt to understand what’s behind electronic dance music’s explosion in popularity in the last few years.

He is the co-creator of Toronto dance music blog ibizadreaming alongside walking music librarian Justin Patoka. EDM is now at the point where it has become mainstream and other major artists from other genres are incorporating various forms of electronic dance music. For example, Moffatt says that Avicii remixed a Madonna record and DJ Calvin Harris produced a number one record for Rihanna.

The electronic synthesizer was invented in 1876 by Elisha Gray, who lost out to famous Canadian Alexander Graham Bell for the telephone patent. However, it wasn’t until the widespread introduction of the electric guitar in the 1960s by legendary bands such as The Beatles that electronic music would take off.
It eventually gave way to the creation of...

Friday, August 3, 2012

How rave music conquered America



(The Guardian) For anyone who lived through the 90s, the electronic dance music (EDM) explosion in America has an uncanny air of history-repeats about it. Massive gatherings of dancing youths dressed in garish freakadelic clothes? DJs treated like rock stars? Teenagers dropping dead from druggy excess? Didn't this all happen once already? But the phenomenon isn't so much deja vu as a rebranding coup. What were once called "raves" are now termed "festivals"; EDM is what we used to know by the name of techno. Even the drugs have been rebranded: "molly," the big new chemical craze, is just ecstasy in powder form (and reputedly purer and stronger) as opposed to pills.

The main difference between then and now is the sheer scale of the phenomenon. Earlier this summer Electric Daisy Carnival (EDC), the most famous of the new wave of whatever-you-do-don't-call-them-raves, drew 320,000 people to Las Vegas Motor Speedway over the course of three days. The crowds are lured to EDC and to similar dance-fests like Ultra, Electric Zoo, and IDentity not just by the headliner-piled-upon-headliner bills of superstar DJs but by the no-expense-spared spectacle of LED graphics, projection mapping and other cutting-edge visual technology.

Why did it take so long – 20 years – for techno-rave to conquer the American mainstream?

 Read how after the JUMP: