A Mau5’ Satire
By: Adam
By: Adam
Among the biggest names in electronic, Deadmau5 is one who s
very vocal with his dissatisfaction in the rise of new DJ’s and the explosion
of dance music into the mainstream. Recently, his first music video,
“Professional Griefers”, was the most expensive EDM video ever. Plastered with
robots, rednecks, and partiers, it had everything to compliment the high energy
beats in the track. However, when thinking about his interview and blog
history, I couldn’t help but feel that the whole thing is a satire and
expression on what Joel wants, rather than what Deadmau5 is.
From Kia Soul using “In My Mind” to Skrillex working for
Disney, it can be fair to say that EDM is becoming commercialized and
mainstream. Out of his own mouth, Deadmau5 says “EDM is as commercially viable
as coca cola”. Plastered through the video is the Ultimate Fighting
Championship’s logo. Watching this event and go down are hundreds live, and
people from every background all over the world, including those country
bumpkins. With this, Joel is
expressing how much that EDM has saturated pop culture and how everyone wants
to get in on the action. The iconic Mousehead is here a larger than life robot,
making a parallel of how huge it all has become. Deeper than mocking the
commercialism and mainstream appeal of this, however, is what Joel is trying to
say about...
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