By Mike Hurowitz
Hundreds of young Bostonians flocked to the House of Blues on Thursday for the Boston stop on Budweiser's second annual Made in America Tour. Enticed by free beer and music, partygoers had to simply rsvp online for free admission.
Upon entering HOB, we were surrounded by Budweiser signs, slogans, and decorations, but most importantly, loads and loads of free beer! The venue's interior had also received something of a makeover, with a giant screen above the upper mezzanine playing a live feed of the crowd, as well as doubling the amount of visuals being played during the show.
From our perch on the third floor, the crowd looked like a sea of color, with almost everyone in attendance waving manically flashing, color-changing Budweiser glow sticks that had been distributed throughout the crowd. Throughout the show, Budweiser representatives were walking around taking pictures of the attendees, making us a feel, at least for a moment, like something of a celebrity. If that didn't work they had a full on Photo Booth stage, which elevated you 3 feet above the crowd and set the main stage as the photo backdrop.
Opening the event was mashup artist Greg Luskin, aka Milkman, who got the crowd jumping to a set of today's pop hits, stitched together in a tremendously creative manner. Following his set, the electro-pop duo, Time Flies, took the stage, with producer Rob Resnick behind the decks, and vocalist Cal Shapiro breaking hearts with his boy band-esque swagger.
While it may be expected that a free event with free beer could turn ugly (especially in Boston!), almost everyone in attendance acted responsibly, and the event went off without a hitch. Everyone appeared to have a great time.
.png)
.png)
