(
mi2n) OneBeat, the emerging leader in online electronic dance music media and original content, announced today it has partnered with Microsoft to create an exclusive, EDM-centric entertainment app for the Xbox LIVE platform. Available free to
Xbox LIVE users via their Xbox 360 consoles, the app will feature a mix of OneBeat original series along with live streaming performances featuring top
EDM artists. The ad-supported app will be available to users around the world.
"Like Rock 'n' Roll and Hip Hop before it, EDM is now the dominant soundtrack of the global youth audience," said Mikhail LaPushner, CEO of OneBeat. "We're excited to partner with Microsoft to create an exclusive, EDM entertainment app for Xbox LIVE that will provide fans with tons of great music and original content as well as offer brands a direct and powerful conduit to reach this dynamic, passionate and engaged demographic."
Designed to provide...