We don't even know where to start with this terrible commercial Kia has put together. In an attempt to breathe new air into their rodent icons, who's image has faded just as hip hop, the Corporation injects progressive house as their new anthem of choice. Axwell's "In My Mind" is the song choice that plays out both vocally by the opera singer and when the beat drops. In a deranged way, the rodents set their familiar beatboy dance moves on stage to Axwell's tune all while not making to much sense. THe most logical point in the video, that seems to corrolate with anything happening in the EDM scene is when, a steve aoki-ized rodent decides to crowd surf from the upper deck.
What really bothers us is Kia's nonchalant slogan at the end of the commercial "A New Way of Rolling". Because EDM doesn't have a hard enough time escaping the drug ridden stereotypes, we don't need a dumb corporation buying their way into the scene and promoting the connotation.
Kia F*CK OFF!
What really bothers us is Kia's nonchalant slogan at the end of the commercial "A New Way of Rolling". Because EDM doesn't have a hard enough time escaping the drug ridden stereotypes, we don't need a dumb corporation buying their way into the scene and promoting the connotation.
Kia F*CK OFF!
.png)
