(hypebeast.com) Swedish DJ Avicii is set to team up Ralph Lauren’s Denim & Supply Label for its upcoming 2012 fall global campaign. Known for crafting vintage-inspired garments with unique weathered characteristics, Denim & Supply will work closely with the highly accomplished 22-year-old DJ as he co-produces a video short which is to debut on DenimAndSupply.com along with a worldwide premiere of a new exclusive track. Filming is to begin early April and we can expect to see the finished product later this summer.
Let's think of things a little more symbolicly about madonna joining Avicii on stage. Maybe that was the moment when Madonna passed the pop crown on to avicii. Remember it wasn't Madonna that got to perform but it was Avicii. Merr just saying.
At any rate, like a pop star here is Avicii's second mainstream Big Business campaign. Tim that wallet must be getting awfully heavy to carry around. I'm available for hire to carry it! hit me up bro!
.png)
.png)
