Wednesday, November 14, 2012

Clear Channel Bets on Electronic Dance Music, Signing Up Pete Tong


My oh My! How exciting is it that we will be able to hear that much more of Pete Tong?  Imagine if this is successful and he moved his essential selection state side?  How bout that for something you never saw coming?!?

(New York Times) Clear Channel Communications is turning to the electronic dance music craze to help build its online brand, iHeartRadio, with a new channel featuring Pete Tong, the British D.J. and radio personality who has been one of the genre’s biggest taste makers for two decades.

The channel, called Evolution, will start on Monday, joining iHeartRadio’s hundreds of online stations. Its first week will be loosely structured, with Mr. Tong playing music and inviting guests. The full, around-the-clock programming schedule begins Nov. 19, with “All Gone Pete Tong,” a two-hour live show from Mr. Tong each weeknight; shows by star dance D.J.’s like Diplo, Wolfgang Gartner and Fatboy Slim; and a rundown of the Top 100 hits on Beatport, the leading digital retailer for electronic dance music (or E.D.M., the catch-all name that the genre’s leaders have grudgingly begun to accept).