Thursday, January 3, 2013

Boston's 2nd EDM Radio Station Nova Launches?

EDM Radio Station Nova

***UPDATE***
Greater Media was in a stunt phase in between transitioning there talk radio FM station to a Pop radio station.  96.9FM lasted only a day as an EDM station...sad face emoticon


As we flipped around the dial on the FM airwaves tonight we were greeted with familiar electronic sounds, on a station other then the newly launched First Boston EDM FM radio station on 101.7FM.  The channel was 96.9 FM. Until January 2nd 2013, the station had been reserved as a talk FM station for the Jim and Margery show.  However the lights went dark on the station, on the aforementioned date, and transitioned to a music station.  The station played hip-hop and top 40 but didn't last for long in that format.  In fact the station has switched formats to a new EDM station Nova.  The channel is owned by Greater Media Boston.

It's unclear if this will be a primary EDM station or will remain as the mainstay format on 96.9.  As of right now its a healthy blend of pop and EDM. What's interesting is Greater Media has hired Pebbles formerly of JAMN' 94.5 to run the new stations morning show.

That being said, in our time tuned into 96.9 EDM Station Nova we heard Armin, Deadmau5, Calvin Harris, David Guetta, and Will.I.AM to name a few.  We will keep you posted as we know more information on Nova.