MTV Iggy and Intel have announced that Electronic dance duo Disclosure will headline The Music Experiment 2.0 in our very own hometown of Boston! The event will take place at a secret location on August 7th.
This show won't be your ordinary rave. The theme of the show is “White Noise”, which plays off the title of Disclosure’s hot single, creating an immersive visual experience that fits into the duo’s album aesthetic. The entire venue will be blacked out and fans will be encouraged to arrive dressed in all black with the chance to paint their faces with white glowing paint, just like in the iconic Disclosure album and video motifs.
This is all part of The Music Experiment 2.0 experience which is created to be like entering a music video, with elaborate themes and costumes. The artists and fans co-create a music experience together.
This show, like the rest in the series, will be broadcast live across the globe at the ME 2.0 website or via the Music Experiment Windows 8 App and will also air at a later date on the Palladia music channel. Fans from around the globe can join the live show remotely as part of the Virtual Audience via their webcam and will be projected onto a giant screen at the venue.
The Music Experiment 2.0 is a themed, social-media powered music series that connects passionate fans with their favorite emerging artists. Tickets are awarded to fans that visit the online hub (http://www.musicexperiment.com) and engage the most with the series on Facebook, Instagram, Vine, and Twitter. Social submissions deemed the most creative will be awarded prizes including VIP tickets to the show, a personal meet and greet with the artists and a starring role in their own MTV Iggy-produced music video.
English electronic music duo Disclosure, made up of brothers Guy and Howard Lawrence, headline The Music Experiment 2.0 as part of their fall tour in the United States to promote their just-released debut album on Cherrytree/Interscope, Settle (iTunes / Amazon).
The Windows app will allow homes users to direct the show themselves from multiple camera angles – zoom in for a close up on their favorite band member, cut back for a wide shot, and save their own edit to share with their friends. The entire experience is in full HD video and can be wirelessly sent to the users TV using Intel's new WiDi technology while being controlled from their lap.
Boston is the second leg of The Music Experiment, which launched in New York last month with Empire of the Sun headlining (stream show here). The concert series continues throughout the year with stops in San Francisco, Los Angeles and Nashville.
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