By Max:
Evolution 101.7 FM is disrupting the
Boston EDM FM radio community/market, as Clear Channel media launches one of their riskiest plans to date in our community. As we all know in the EDMBoston community, EDM has made quite the ruckus over the last two years in the mainstream. After such commercial success and viability in tv commercials, comes Clear Channel with an EDM station in the Boston radio market. Whether it's good or bad is entirely another debate, albeit something big is going to happen. That got us thinking.
What are the possibilities for this radio station and what does it mean for the Boston area? Below are our 5 biggest things 101.7 Radio will do to Boston.
1. Enlarged Music Festival
Having a clear channel radio station in town, testing a brand new market means many things for Bostonians. Among them are new methods of marketing, and a more aggressive effort on behalf of the station to spread its name to household status. That means we believe some sort of music festival will come about in the Boston market sponsored by Evolution radio. Clear channel has taken the risk to tap into the electronic market and while there maybe some money to be made from local and national advertisers trying to reach the EDM market, the money still lies within live events. That being said, we can easily see Evolution radio getting involved in a Music Festival or mega club event near the bay state.
The alternative is the radio station will feed into last years iHeart Radio Festival, to make it larger. Deadmau5 and Swedish House Mafia, all formative bookings, will no longer be the only ones at this festival as a side stage would be added if Clear Channel desides not to go the dedicated EDM festival route.
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