Thursday, November 8, 2012

Nervo Signed As New Cover Girls!


nervo covergirl
The Blond Bombshells, Nervo, have taken their rightful path to the top of popcultures beauty mantel. Live and Mim, twin sisters and founding members of Nervo, have been signed by COVER GIRL. As former models, it's no surprise to see the signing. However, bringing an electronic act in to represent a mega brand in the US is just a sign of the times. It's not your parents or grand parents asking, "Who is this Avicii?" but soon enough it will be "Who is this Nervo?"

NERVO will make their public debut as COVERGIRLs on November 7th at a special Branding party in NYC. Of course the duo will be the featured headliners. However the girls musicwon't be the only thing featured that night. NERVO will be showcasing new nail art designs created using the covergirl brand’s launch of Outlast Stay Brilliant Nail Gloss collection.

“We’re both so excited to join COVERGIRL and be part of an iconic brand that shares our beliefs,” said Liv Nervo. “It’s been really important for us to stay true to ourselves, our style, and our musical choices throughout the years. We believe individuality is a trend that will always be in style and that every woman should rock what makes them unique inside and out.”

“The NERVO sisters are paving the way for women in a male-dominated industry; their determination is inspiring to all young women working to break barriers and create their own path. With their immense talent and never-give-up mentality, they are the perfect spokesmodels to encourage fans worldwide to dance to their own beat,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “We are always looking for fun and fierce young women who can empower the next generation of COVERGIRLs, and NERVO does just that while bringing the heart and energy of EDM music to COVERGIRL.”

On the front lines of street style trends, NERVO will also serve as Brand correspondents in addition to appearing in promotional and digital COVERGIRL campaigns – sharing with the COVERGIRL community content inspired by their personal styles as well as the different looks they see at shows and on the road. Shared content will also include a range of DIY tips detailing how NERVO incorporates COVERGIRL products into their looks, from Outlast Stay Brilliant Nail Gloss to Clump Crusher by LashBlast Mascara and Outlast All-Day Lip Color.