Well Ticketmaster is rolling out a new tool to help fans. The tool will give ticketmaster customers the ability to transfer tickets to another person/account for no additional fees. The feature will be available under the "My account" section on TM. If you wish to utilize it you can transfer tickets by entering in how many tickets you'd like to transfer, the name, and email address of the recipient. The receiver will then log into their account and click accept.
The new seamless feature to combat ticket scalping will also be available on their mobile app beginning this spring.
“As the industry leader, Ticketmaster continues to introduce transformational products that revolutionize the fan and client experience,” said Michael Rapino, CEO of Live Nation Entertainment, in a prepared statement, calling Ticket Transfer “the most trustworthy, fastest, easiest, and environmentally-conscious way ever introduced.”
If your worried about security, fear not. The system has the ability to cancel the original bar codes on tickets and issue a new one, for a safe secure transfer.
There is one caveat, the transfer system will not accomodate paperless tickets. Ticket Master CEO Nathan Hubbard said it would “defeat the purpose” of paperless in its attempt to prevent scalping. “While they are only .01% of the tickets we sell, artists can still select to paperless tickets in the traditional method where the ticket is tied to the purchasing credit card. As we have seen, this is a proven method curbing scalping, reduces scalping by 75%.”
Do you think this new Ticketmaster tool will prevent Scalping?
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